Dollar thrashing Rupee - Good for us, but for how long?

By Sahil Gupta | Oct 6, 2008

dollar rupee It was only in my dreams that I could think of US dollar trading at above 45 INR. But, it’s all happening these days thanks to US(global?) economic crisis. Dollar closed at 47.81 INR today, which is an appreciation of over 20% from 39 point something INR earlier this year. Which means we are getting 20% more for the same earnings.

Not good for the Indian economy but really great for Indian webmasters and exporters. Indian exporters however are not much benefiting from the rupee debacle because overseas clients are asking for good discounts and less demand is backing them.

For me and other fellow webmasters in India, it’s like a Diwali gift. But what I think is if the slowdown gets prolonged then it will considerably affect the online budget of companies, and as a result we will also see some downside in our earnings. Great exchange rate will tend to get neutralised with decreased volume of advertisements. Just my opinion.

Anyway, I predict the USD to trade at 50.00 INR in near term. Do you second me?


P.S. : Check this out 1 INR = $100 :)

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