Google Trends Vs. Alexa Vs. StatCounter

By Sahil Gupta | Jun 22, 2008

Was playing with Google Trends for websites today, just thought of comparing the trends with the actual traffic on my sites. I primarily use StatCounter for stats, not because it’s the best, but because it’s real time. Ok, coming back to the point I decided to compare the trends.

But, why not take Alexa too. Yeah, I did the same and compared the traffic trends from the three sources over last 6 months.

Googl_Trends_AlexaAs you can see in the picture, all the sources are showing somewhat similar trend over the last six months.

What does it prove?

First thing first - It proves that Alexa is no more that inaccurate service which it used to be a month or so ago. They did some tweakings and started taking data from multiple sources.

Google trends is also at par with the actual traffic, so it’s also good. Best thing about Google Trends for websites is that they show traffic numbers (in thousands of uniques).

So the next time you want to study your competitor’s traffic, use both Google Trends and Alexa, if they both show similar trends then the numbers shown on Google Trends will make much more sense.

3 Comments so far
  1. webrex June 23, 2008 7:59 pm

    Good analysis. By the way, Statcounter is seems to be easy to use and interpret the data.

  2. Sahil Gupta June 23, 2008 8:09 pm

    @webrex, Haven’t you ever used Statcounter?

  3. abhishek June 23, 2008 11:42 pm

    I love alexa…for tracking the statistics but I started liking google trends as the show the exact number of visitors which gives clear idea

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