"Content is King" - As they say. No, I am not yet fed up of hearing this, because I know being fed up won’t help either, people will keep singing the same song each day.
I have no problem in calling the content a King, but, I believe that there are more kings who we need to take care of. There are people who say: "It’s not even a queen, SEO is the key to Making Money Blogging" while the rest would say "Of course, Content is the King".
It’s time that the left and the right side of my brain should start a debate again, as you know the infamous Mr. John and Mr. David are always ready to debate on anything (even when they are on a same side; now that’s too much). Ok, not wasting much of our time we let these two handle the topic.
Situation: John is happy seeing his first 100$ a day in adsense, he’s again, in front of his pc. David this time is shaving, he still has a bandage on his nose.
David: What’s up with you chap.. looking happy..
John: Yeah, I made 100$ in adsense today
David: congrats!!
John: ya, thanks.
David: any tips on how you did it?
John: See, it’s all about links and title tags and keywords and..
David: What? where’s the content?
John: content is nothing
David: c’mon John, at the end of the day, content is what users are looking for
John: somewhat right, but, who brings users to our site? han?
David: but I heard people saying "content is king"
John: Believe them or believe me.. you know who has just gotten 100$
David: I see, seems like content is not the only king here
John: hmm, you still think content is king?
David: yes..
John: Ok! then keep writing good quality shiny content, and let me do some keywording now, you better shave off your ugly beard.
David: yes, I’d do.
Interesting, I’d say. While John is happy on getting good $$$ through his SEO techniques which give him even more reasons to ignore the content, David has agreed on the fact that SEO techniques work, but he still knows the importance of content.
Which side am I, at the end?
Well, I do believe that writing for humans is very important, but, one just can’t rely on content. One has to be SEO aware to sustain in this competitive arena.
Content "OR" SEO?
People tend to choose only one of the two. Doing so will do nothing but harm your blog. In the above conversation, John seems to be a believer of SEO, not the content. John is good in SEO, that’s great, but, he has to learn writing for humans if he wants to keep getting awesome money in the years to come.
It’s about Content "AND" SEO
This is the way to go. We should write excellent content while taking care of some other important things (read SEO) at the same time. David seems more likely to succeed in the long term because he knows Search Engines will only improve in their understanding about good & bad. SEO is going to be less effective in coming years.
Conclusions:
- At present, money can be made through SEOing the crap sites.
- Content is king, but there are more kings.
- Powers of content will increase in the coming years as web goes more semantic.
- SEO will become less effective gradually.
- John is arrogant.
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Yeah. I too agree with you for some extent. pro Blogging is not just about writing or giving good content. It is just a part of blogging. SEO & right monitization is also very much required for becoming a successful problogger. Thats why we cant always say that ‘Good writer can become successful blogger’.
@Pras, Thanks for the thoughtful comment. Also, you said you agree with me to some extent. I’d really love to know abt the part where you don’t agree. That will be quite some help.
i still feel content is the king, Scrap content wont go longer where as original has long term features.
@BlogsDNA, Content is king indeed, but the main idea of this post is to shed light on other important factors.
I would say both seo and content have their own importance..they both go hand by hand for effective money making.
[...] at a long term prospective. People say "Content is king", and I say "At present content is not the only king, but surely will be" as the SEO goes more [...]