Over the last two years I have been experiencing steady growth in my business. Spikes and valleys are inevitable in every business, so are in mine. I am sharing with you three decisions which I think were very crucial in my growth:
1. Targeting long tail
Top rankings for big keywords was all I wanted in my initial strategy, wasn’t really successful in doing so, lack of patience being the obvious reason. Then later I started targeting long tail keywords and fortunately the niches I was targeting were full of thousands of long tails.
2. Hiring
I was reluctant to hire anybody because I used to give importance to short term benefits over long term stability. But hiring had to happen due to lack of time. Now I consider it the best decision I ever took in my business, willingly or unwillingly - that hardly matters now.
3. Going official
Some 7 months ago I officially registered my firm in the name of Impact SoftTech Private Limited. It changed nothing else (except the taxes) but made me more serious about business and that’s the most important thing.
Having done a lot more than people usually do in my age, I am still nowhere near the stage where I could tag myself ’successful’. Lot more and bigger things to be done. Wish me luck, I wish same to you :)
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Good Luck Sahil!
You are going on right track, and success is not a destination, its a journey which you should enjoy, i will call you successful if you enjoy what you do for living :)
Rohit,
Thanks mate, same to you.
Very valid point you made about enjoying the work, that is what we should crave for. To be honest, I don’t really want to reach the destination because that will make me idle, and life will be so boring then. ;)